Brenae Royal
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Veraison Project
The Veraison Project Partnership
The Veraison Project partnership is incredibly special to me. Many of the executive leaders are former colleagues and friends, and the mission of their organization—to promote diversity, equity, and inclusion within the wine industry—deeply resonates with me. So when the opportunity arose to collaborate on a sparkling wine partnership, it was an easy decision.
A vibrant and dynamic 501(c)(3) non-profit organization, passionately committed to reshaping the beverage industry. We are a collective of devoted professionals, united by a shared vision of creating an industry that is diverse, equitable, and inclusive.
The name ‘Veraison’ is not just a term; it’s a metaphor symbolizing our mission. In viticulture, ‘veraison’ marks the pivotal moment when grapes begin to ripen, changing color from their initial green hue to deep shades of purple or gold. It is a period of transformation, of maturation, and of potential realized. This is the change we aim to inspire within the beverage industry – a transition from mere growth to true equity, from blossoming to ripening.
Veraison Project
In fact, 100% of the proceeds from this sparkling wine will contribute to creating more equity in the wine industry—whether for those already in the space or those looking to enter. I feel incredibly privileged to be in a position to collaborate with such a wonderful group and to play a role in changing lives through this initiative.
This Sparkling Wine will be an annual offering that will remain 100% charitable.