Brenae Royal
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Veraison Project
The Veraison Project Partnership
The Veraison Project partnership is incredibly special to me. Many of the executive leaders are former colleagues and friends, and the mission of their organization—to promote diversity, equity, and inclusion within the wine industry—deeply resonates with me. So when the opportunity arose to collaborate on a sparkling wine partnership, it was an easy decision.
Everything about Violet’s Paradise is rooted in my desire to give back and support the values that matter most to me. As part of this partnership, 50% of the proceeds will directly benefit the Violets Paradise Agriculture Scholarship, and the other 50% of the proceeds will directly benefit the Verasion Project initiatives, further expanding opportunities for aspiring wine professionals and agricultural students.
Veraison Project
In fact, 100% of the proceeds from this sparkling wine will contribute to creating more equity in the wine industry—whether for those already in the space or those looking to enter. I feel incredibly privileged to be in a position to collaborate with such a wonderful group and to play a role in changing lives through this initiative.
This Sparkling Wine will be an annual offering that will remain 100% charitable.